COLUMBUS-CLIPPERS-MILITARY-HEROES_100Insight: When it comes to celebrating Independence Day, the Columbus Clippers have always gone BIG and they wanted this year to be no exception!

Challenge: Create a trading card set program that honors the local military heroes in the community and leaves a lasting impression on the fans’ and heroes’ families.

Execution: CHOICE SportsCards has a magnificent Heroes Card Set Program. An experienced CHOICE SportsCards sales representative consulted with the Clippers to modify the program to fit their unique needs.

The Clippers created a two day celebration extravaganza and honored over 50 heroes with their own trading card! At each of the two games, fans received a 40-card set including 25 cards featuring local heroes and 15 cards featuring Clippers players. Each hero card in the set featured a full color image of the hero on the card front and a brief story of the amazing hero on the back. In honor of the heroes, the Clippers players wore military themed uniforms.


  • Incredibly Positive PR for Team & Corporate Sponsors
  • Filled Arena with Groups (military, school, police and fire)
  • Left a Lasting Impression on Fans and Heroes’ Families
  • Brought the Community Together at Huntington Park, home of the Clippers

A highlight of the program was the pre-game ceremony honoring the heroes as images of their trading cards rotated on the big screen. Each hero was presented with a full color enlargement of their own trading card during the ceremony. (Card enlargements were included by CHOICE at no additional charge)

CHOICE made ordering quick and easy by including…

  • Ready-made text templates to collect fan nominations
  • Pre-made bio templates to collect heroes’ bio & photo
  • Sample news releases
  • Custom hero theme card designs to match team branding

Learn more about Heroes Card Sets.

Columbus Dispatch