Burton Snowboard PackageInsight: Company founder, Jake Burton, makes more of his business decisions from a chairlift than an office desk chair. It’s no wonder one of Jake’s passions is to make it easy for anyone to learn to have fun on the mountain and build memories that will last a lifetime through the Burton Learn-To-Ride (LTR) program.

Challenge: Burton needed to find a way to reward their LTR students when they achieved goals. They wanted a reward that built their brand name, promoted their elite racers, and created memories of their day on the slopes.

Execution: An experienced sales representative at CHOICE SportsCards collaborated with the creative minds at Burton to develop a 25-card collectible trading card series. Each pack includes five random cards and is wrapped in a metallic foil wrapper with the iconic Burton logo prominently displayed. Each card front includes an amazing action photo of the rider, and each card back includes a creative headshot photo and fun stats about the rider.


  • Encourage students to achieve their LTR goals and collect the whole 25-card series.
  • Promote the Burton brand and the elite snowboarders that wear Burton equipment.
  • Influence fans to follow and learn about their favorite Burton snowboarders.
  • Create memories that last a lifetime through face-to-face meetings in autograph sessions.